Thursday, 12 March 2009

No hat SEO

I'm peeved today, downright annoyed, upset and perturbed. One of our oldest and dearest customers, is being ripped off. We've been providing them with technical support almost since our company formed, but we are not their SEO provider. They've been using another SEO company in Leeds for about 10 months now, and upon checking today their £150.00 per month has bought them about 70 crappy low value links to date. What's worse is that they are really being hit by the credit crunch and there is market share out there for them to grab with a half decent SEO campaign.




I'm just so maddened by this. Anyway, I've decided I'm just going to get their link building properly kicked of for free regardless. Whatever they decide to do about these snake oil vendors I really don't care. They are sat at the bottom of page 2 on Google.co.uk for a term that really isn't that competitive and I'll get them pushed up. They've spent nearly two grand on about 50 quids worth of work, and the on-page work that's been done isn't great either - the title tag is way too spammy, there are loads of outbound links from the homepage, none of which have been nofollow-ed and there's just not enough written content on there, let alone any attention to semantics.



There's not even any point in taking this useless SEO company down a peg or two, since they aren't particularly white hat, grey hat or black hat, more like their hat has blown away in the wind. Of the three major SEO terms they have optimised their own website for, one we're on page one for in fourth place and they aren't even on the first 13 pages, the other two we're on the first page for and I can't find them either (I got bored after page five on those).



okay, anger vented - time to get on with doing some good now!

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