When embarking on any SEO campaign it is really important that you only chase results on keywords that are going to bring in a return, and that have a decent number of people searching for them. This sounds astoundingly obvious, but it is actually remarkable that there are so many campaigns out there chasing keywords that, even if you drive a webpage up to the top of the search engines for them, will bring in no return at all. In fact, it is not infrequent to find dozens of companies agressively chasing a term which, were they to succeed for it, might be expected to bring in 2-3 visitors a day. Now unless each visitor is potentially worth an awful lot of money indeed, this is a real waste of time.
Google has been kind enough to provide a number of SEO tools you can use to estimate the traffic any given keyword or key phrase might generate, and to get a picture of how popular it might be. Its pays to use these, and do some keyword research using the Google AdWords Traffic Estimator, Google Insights for Search, and Google Trends before embarking on any campaign. This way you can avoid wasting your time chasing something that isn't going to pay off even if you succeed in your objective.
Where the competition for your keywords is particularly fierce, you should also consider using these tools to identify related, mid-range terms which will still generate a decent volume of traffic, but where the competition is less fierce, since this will help you to identify realistic and worthwhile SEO objectives as well.
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3 comments:
I agree in principle that it's pointless wasting time on low-traffic keywords. But I think you have to be aware of what each tool is telling you. For instance the Adwords keyword tool reports about 4k searches for "creative writing course" per month, whereas the Traffic estimator predicts 3-5 clicks per day. But this last one is from an advertiser point of view, and it makes sense that not everyone who performs a search will end up clicking a related ad.
Website serves as an online tool of marketing, and seo is an important part of it. Customers are going to search the service provider with the help of keywords.Thus keywords plays an important role in the generation of traffic and conversion into sale. Even if any such keyword is selected which creates lots of traffic but their conversion rate is very low than such keyword is useless. Thus atmost care should be taken while selecting them.
well, i have different opinion, for a new site , i think it is okay if you choose smaller keyword traffic , coz it is less competitor at that keyword .
less i means is still in hundred or thousan traffic , doesnt mean 34 traffic :p
i have a friend where his site is rare at first page , but still he have a lot of traffic
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