Everything you ever wanted to know about Internet marketing but were afraid to Google

We have a working title for our forthcoming Internet marketing guide now, and the release date draws ever nearer. We are giving this away free for the first 30 days and if you would like to pre-order a copy, please email me at seo@foursquareinnovations.co.uk

You can read the introduction to our internet marketing handbook below. and you may also find of interest our recent ehow article on making money online without becoming a couch potato:

FSI Internet Marketing Information Handbook Introduction

This Internet Marketing booklet is your SEO (search engine optimisation) bible and essential online marketing guide which will provide you with the information you need in order to help you get started with your first Internet marketing campaign. Here you will find SEO information for beginners and also learn a few juicy SEO secrets that you might not find anywhere else on the Internet. Most importantly, you should find the subject matter in this SEO e-book an indispensable 101 reference guide for strategies that will help you to get found on the major search engines, make the search engines like you and drive relevant traffic to your website. You will also learn how to harness Web 2 and social networking services to create additional interest in your website.

The role of search engines is to gather, organise and serve up information and the search engines that do this best are the most successful and receive the lion’s share of search traffic. There is a really important lesson here – the quantity of information, the quality of information, the care with which it is organised and the efficiency with which it is served up and delivered are all key factors to online success. This applies to any website or blog just as much as it does to search engines and it is something that you should try to keep in mind whenever you are marketing a website online on the Internet.

The skills required for Internet marketing successfully fall into three main categories:

1. technical – the technical skills needed to market a web site online are often overrated by those not involved in Internet marketing. You will need them and you can’t do without them, but Internet marketers are not nerds, techies or geeks, and usually not IT gurus or web design geniuses, they just know enough to harness these skills in order to facilitate the promotion of their online writing and their web marketing in the most effective way possible.


2. arts/humanities – the ability to write interesting, compelling and useful information, and to a lesser extent to provide attention-grabbing images, is an absolute must for online marketing success.


3. marketing – the ability to gauge what will grab people’s attention and turn them into customers and to provide them with it. The dedication to identify and exploit aggressively the best opportunities for getting online content found and seen. Again essential.

These are all skills that you will develop and cultivate as you gain experience marketing your website online, but be warned, there is no shortcut to learning how to do this, no silver bullet for search engine optimisation, and no such thing as Internet marketing for dummies, guide to SEO in a nutshell or overnight online success. You need to build up a good combination of technical skills, develop your aptitude for writing and your flair for marketing and utilise them all to drive your online publicity machine. This search engine marketing booklet will furnish you with much of the Online know how and many of the Internet resources that you need to drive traffic to your website, but without a flair for marketing and writing your web site visibility will not reach its full potential. Most of all though, you can get a very long way with hard work and perseverance, and if you explore all of the Internet marketing opportunities given below thoroughly then you should go a long way. Good luck!