Make every sq inch of your online footprint count
SEO or Internet marketing is mostly about getting high positions in the search engines for your most valued key words and key phrases, however, it is not just about this. SEO and Internet marketing is also about making every square inch of online real estate that you possess count.
One way to do this is by editing your 404 page not found pages in order to direct users back to the major pages on your website or your sitemap, search your website, let them know a little about your business, and even to monetise the page if possible. This way, even if there are a few broken links that you haven't uncovered yet you are keeping your website visitors in the loop through your strategic deployment of 404 page not found pages.
Have a look at this example: 404 Not Found

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5 comments:
I'm always so surprised that this isn't practised more.
It gives the entire site more of a "worth browsing" feel to it. Coming accross a site that has pages with a 404 error just makes me think the people who own it don't bother with it. Its such a pity, some very good sites have this problem and I don't think they realise how it effects their visitors.
Kudos to you for putting this issue into the virtual universe.
Hi Leila, thanks for stopping by. I like the look of your SEO software btw, the interface looks really good from the screenshots.
I am new to all this. I recently came across to know about the 404 error. Thank you for the informative post. It’s very useful for me. Thank you for it.
i don't even know that this is possible, i've stumbled upon tons and tons of 404 pages and i don't think i found one that did what you suggested... pretty nifty trick! thanks, seriously...
I am a starter to SEO.I didn't know about the 404 error.I found useful information from this article.Thanks for sharing.
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