Google Insights for Search

If you haven't yet tried Google Insights for Search, its well worth checking out as an SEO tool which gives you very good information about keyword popularity - It works in a slightly similar way to the Google PPC traffic estimator, except you are able to pull out some much more useful geographical and chronologically based measurables for searches done on the keywords you are targetting. Its even possible to anticipate searches in a particular holiday season, get a geographical spread or to search by category. You can figure out very quickly which search terms are worth something and which aren't, and find what related terms you ought to be targetting as well.

Google Insights for Search is still in the beta version, and if you haven't checked it out then do; http://www.google.com/insights/search/# - happy hunting

SEO Books and Guides to Internet Marketing

Search Engine Optimization (seo) How To Optimize Your Website For Internet Search Engines (google, Yahoo!, Msn Live, Aol, Ask, Altavista, Fast, Gigabl

This book shows you how to increase your web popularity, page rank, website visitor retention and internet sales through building backlinks, using link exchanges, search engine submissions, directory manual submissions, social media (i.e. RSS, forums, groups, blogging, vlogging, photoblogging, social networking sites (Facebook, MySpace etc), paid inclusion, pay-per-click, paid submissions, banner advertising, banner exchanges, news and PR article submissions, podcasting, doorway pages, referrals, affiliate networks and affiliation, eCourses, eBooks, foreign language search engines, free and low cost advertising websites, conventional marketing methods (such as, billboards, building wrapping, inflatables, vehicle wrapping, aerial banners, posters, radio and television), campaign monitoring, SEO campaign fine-tuning and more.

SEO expert marketer