How to get on the Baidu search engine
There is a lot of interest these days surrounding China's number 1 search engine, Baidu; especially with the number of potential visitors this powerful search engine could bring to your website. So here are a few tips for getting listed and ranking well on Baidu.
Getting listed on Baidu
1) All I did was to buy a .cn domain name and forward it to my main domain name - Baidu found me. You could also bind a .cn domain name to your main domain and set them up as domain aliases if you like, but simple domain forwarding did the trick for me.
2) Submit your website to Baidu:
You can submit your website to the Baidu search engine here: Baidu
SEO for Baidu
Baidu responds well top very similar factors to the Yahoo search engine. So, use semantic markup, get your keywords in the title tag, and use lots of internal text linking - basically things you should be doing anyway. Oh and Baidu also likes meta data - meta desc, meta keywords etc. And. like Yahoo, link building counts, but not half so much as it does for Google.
If you really want to go for the Chinese market then get your website translated into Chinese, since this is the only real way to make it big time on the search engines over there.
Oh, and if you're worrying about the Great Chinese firewall, then don't - we have just as many government censored websites in the West. Unless you are selling something very unsavory you shouldn't have too many problems.
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4 comments:
I have the intention to go into the China market, however it really takes some serious effort to analyze the culture there before venturing in with a .cn domain. Like what you have already mentioned, we might have to consider translating the entire webpage. However, Google and other web applications also allow auto translation from english to chinese, so it may not be a problem.
s soon as your using a different alphabet you mind find that the translation is not so good using any of these widgets - you'll need professional translation most likely.
Baidu is number 1 search engine in China.But baidu is pretty strict with spam website.
Hey Solar Panel - funnuily enough a Chinese friend of mine is also selling some great solar and wind powered products at the moment - http://www.gigabiz.co.uk/green_product.html
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